The Politics of the "Bain Capital" Slurs

Not long ago, the media world was atwitter with the news that Newt Gingrich and Rick Perry (now dearly departed) had decided to break an unwritten rule of conservative politics and launch attacks on Mitt Romney for his role as a cutthroat efficiency maven while at Bain Capital, a consulting firm. Gingrich's attacks prompted a serious outcry from pundits, who either concerned that Romney wasn't well suited to rebutting the arguments or thought Gingrich had a legitimate point that might resonate with an electorate who placed the economy at the top of their list of concerns.

The issue was what most called Romney's record of "creative destruction" (Romney's preferred term as well) while working at Bain. Romney successfully eliminated inefficiencies, turned failing companies into successful ones, and also let (made?) companies that were clunkers fail. Romney had previously played on his private sector success as an asset in an election that might come down the economy: this is particularly true when you consider that Romney, as a conservative governor in a very blue state, had to make a number of concessions on liberal issues (health care, gay rights) that wouldn't play particularly well to a base still in the mood for a candidate who could not just mildly differentiate themself from Barack Obama but define themself in an entirely oppositional way. This means that Romney's record in the private sector is absolutely a key linchpin for his campaign: in order to compare himself to Obama, long a man of the public sector, Romney needs to be able to wield a mantle of expertise on all matters economic, based mostly on him "having really done it" while Obama stood on the political sidelines and mettled.

I doubt sincerely whether the facts of Romney's tenure at Bain will much matter for messaging purposes in either the Republican primary (which, btw, Romney will probably still win handily. For the love of God, Newt freaking Gingrich?) or the general election. And I mean that in the following sense: even if the "fact" is that Romney made companies leaner and freed up inefficiencies to both redistribute workers and create more profits (that then flow back into the economy) Romney's narrative will have to first have an awkward encounter with the obverse side of the American dream: that for all the winners in America, there are losers, too, and those losers might either not want to confront their status as such, or might be losers only by virtue of some factor beyond their control (rather than say, their lack of fitness or capacity for certain sorts of work).

To really understand why this matters, we need to go back to the Spring of 2008, when the economy was facing a difficult time, and Phil Gramm said openly that America, during tough economic times, had become "a nation of whiners." Immediately afterward Gramm, who had been a campaign surrogate and adviser for John McCain, took a less visible role in McCain's campaign after withering criticism from pundits, journalists, and ordinary Americans who understood their own dwindling economic prospects as something real, and not just part of a "mental recession." Of course, Gramm wasn't that wrong about the "mental recession" claim: conservatives and liberals alike tend to agree that attitudes (read: consumer confidence) impact the REAL measure of an economy's strength i.e. optimism, willingness to invest given the promise of profit, etc. This didn't matter: by calling those who were struggling "whiners" Gramm tapped into a fear that the typical discourses of liberal individualism in America are effective at displacing: the fear that one might just not be good enough.

After all, Americans are coached that they are special, unique, and exceptional folks, gifted with talents and powers that will help them get to a place of real material and spiritual success. We can find evidence of this either in advertisements (which often hold that the simple capacity to choose the right product makes us special), political discourses (show me a politician who has publicly disavowed the American Dream, and I will show you a non-entity. Moreover, this dream is accomplished by hard work and the application of ingenuity, rather than positioned as an effect of a combination of talent and luck), and plucky cultural narratives about overcoming adversity (Ragged Dick, or choose your superhero). Financial and personal success is an index of one's talent and agency. This accords with how exceptionalist narratives work: if we achieve our City on a Hill through a combination of hard work and good luck, there is nothing to distinguish us from others who work hard other than some kind of beneficial cosmic fortune. On the other hand, if we own that City on a Hill because we mixed our labor with it, it is ours.

This is different from the account of virtue Aristotle gives in the Politics, where talent and hard work are not enough. Chance is preserved as an element contributing to greatness: with talent and hard work but bad luck, one is simply not great. Now this initially seems harsh, but on a second blush it provides a rather appealing account for how to judge success because it installs a kind of ontological humility upon those who succeed: they are never as great as their successes, but they are also (presuming they work hard) never as bad as their failures.

What does it mean, then, for politics to take place on a plane where chance has been eviscerated in favor of an omnicompetent liberal subject who is all knowing, all seeing, and all succeeding? Firstly, it means that those who have not succeeded will struggle to be understood as victims of chance or bad fortune: instead, their status as less materially successful will be read as an index of their competence and effectiveness as a human. (Think of the health care patient facing death lustily booed during an early GOP primary debate: this only makes sense if they are facing a fate they earned). Second, this acts to determine in advance how individuals are understood in a way that tautologically secures one's position in the social hierarchy: not being well off indicates you lack that special something. Instead of the possibility that you have encountered challenges and failed to defeat them, challenges are denaturalized, and thought to collapse easily upon the power of AMERICAN INDIVIDUAL HARDWORKING MCAWESOMEPERSON.

When Phil Gramm complains that America has become a nation of whiners, it is exactly the last thing that anyone who is poor off wants to hear. After all, they've been coached and told and encouraged to think that they are special, talented, and that if they just worked hard things would work out. And yet sometimes, they don't. Without chance, we get a nation of whiners instead of nation of folks facing some hard luck. Without chance, we understand a health care bill that rewards people who have bad market acumen. Without chance, we understand a social safety net to be a form of social Darwinism rather than insurance against fortune's worst.

But without chance, Romney's acumen at diagnosing businesses' flaws and inefficiencies enables him to straightforwardly personify the reasoned decisions that displace many within the economy. Quick reminder: subjectivity works through processes of negative definition and scapegoating, rarely trending towards the positive and/or processes of mortification which humble the subject. Folks without jobs are unlikely to understand their bad situation as something which they have entirely earned themselves. One person's "inefficiencies" are another persons livelihood. If Romney's professional legacy becomes understood as personifying and embodying what the conservative principles of "increased efficiency" mean then in an election where the economy matters, his professional success will become a millstone around his neck. "Efficiency" and other such buzzwords work effectively as abstract concepts, but have a more difficult road to hoe when people can place them in a context that ensures a personal identification against them. Put it this way: you can repeat over and over that a rising tide helps all boats, but when some boats aren't doing so well, they might not give a damn about the narrative.

Candidate Whack-A-Mole

The current crop of GOP candidates is characterized by one constant: it is a two-person race between Mitt Romney and someone else. The parade of figures thought to be capable of challenging Romney's hegemony (shall we say "Romgemony"?) has been a cavalcade of characters: first Michelle Bachmann, whose commitment to the base for a while allowed her to evade showing her warts: then Rick Perry, who took Bachmann's base but whose campaign has been so disastrous that "Hindenburgesque" would be an understatement: then Herman Cain, who ended up on rocky shoals not because of the incoherence of the 9-9-9 (now just 9-9) plan but instead from a combination of foreign policy blunders and accusations ranging from sexual harassment to sexual assault: and now we have Newt Gingrich, the zombie politico of the last great anguish of the angry white male, who is in most ways more accomplished as a politician than any of these other potential Romney enemies, but has considerable personal and professional baggage himself, having overseen the government shutdown in the mid-Nineties which was regarded as a catastrophe for the GOP.

To what do we owe this parade of prospects, each one opposing Romney before being hoisted on their own petard? It has to do with the sincerity of the demands for freedom, liberty, and smaller government emanating from the Tea Party, and the relationship that does demands have with the ideology of conservatism. One does not need to venture too far into the world of political and national identity to know one key precept: people define themselves through an imaginary relationship with other people. In the case of American politics, this mechanism for identification cannot shake free of a central recalcitrance: American political culture and discourse so thoroughly value the idea of the free individual that opposition to individualism manifests itself in any number of ways. Chiefly, support of the managerial liberal state (here I refer broadly to statist basics, like social safety nets, which by reductio the Tea Party and conservative base oppose as anathema) is coded as an intrinsic opposition to the power of the liberal individual, because it operates enthymematically by following that assumption that, freed to act, the liberal individual will do good. The other end of this proposition, which is that for some to rise others must fall, tends to be disavowed with the deployment of particulars that undermine the legitimacy of those participants in the system without challenging the aegis of liberal individualism itself: the failure of some is a result of their intentional choices, but the overall primacy of the "idea" of individual choice is not challenged.

We are only slightly more than a year removed from a midterm election cycle at which the belief in the goodness of this sovereign individual was thoroughly supported at the ballot box. Indeed, while progressives were quick to jump on the failures of figures like Sharon Angle in order to chortle that the Tea Party had undermined itself, such rumblings were of little comfort to those who saw the historically unique shift in the 2010 midterm as, if not a paradigm shift, at least a serious retrenchment in American politics.

Recently, New York Magazine had a little bit of Point/Counterpoint fun with two articles, one by Jonathan Chait and another by Bush-era conservative stalwart David Frum. Chait retroactively rereads Obama's election not as some major paradigm shifting signal in American politics, but instead the business as usual result of practicing a palatable-to-the-mainstream liberalism. Frum agrees by way of a critique of the new-radicalism of the conservative base: the remaining strains of Rockefeller republicanism have been evacuated, he argues, in favor of a new conservative strain which virulently argues for small government at all costs, even at the expense of reason itself. Frum of course is no progressive hero: he made his bones as a neocon under George W. Bush, but he is unique amongst conservatives in his stalwart repudiation of the shift in the conservative base following Obama's election. As he points out, Obama passed a health care bill modelled after a conservative proposal from the 90's: and the response is "down with socialism!"

What seems to be at stake for Chait and Frum is the idea of principle: for Chait the Democrats need to get over worrying about having a pure ethics, and for Frum the GOP needs to have some ability to cooperate and moderate because politics is the art of the possible. What does this have to do with Mitt Romney and "Conservative Candidate X?" Chiefly, Romney appears to be a conservative palatable to folks like Frum: a conservative whose own record (reasonable defenses of gay rights, a statewide health care bill) belies his red campaign rhetoric. This is in contradistinction to say, Bachmann, whose rhetoric and legislative record both play very well to the conservative base. I've long suspected that one of the great achievements of the 2008 presidential campaign of Barack Obama was the way in which his candidacy moved simultaneously in ways that allowed it to appear both centrist and leftist: centrist to the great moveable "swing voters" while leftist enough to both appeal to the Move.on crowd and goad conservatives into time honored tactics like Communist scaremongering and feting the wealthy.

The constant dance with the "not-Romney" figures in the race to me indexes a certain kind of crisis within conservatism: a legitimation crisis based on attempting to reconcile the intense pseudo-libertarian demands for limited government with the absolute desire to see Barack Obama (and make no mistake: while Harry Reid and more so Nancy Pelosi find themselves as targets of conservative ire, Obama seems to uniquely ignite this fire). I really doubt that the conservative base will throw electability concerns to the wind, (but I don't own a Magic 8 Ball, and posts like this may betray me) because the negative characteristics of identification I referenced earlier are chiefly important in the construction of political identity. To the extent that Obama successfully stands in for "Big Government" its much less about the particular policies he supports (Healthcare, for example, which tends to poll quite well in pieces is one good example. Another is how polls consistently show the public associates TARP with Obama although it was passed by Bush) and much more about how these particular policies serve as condensation points for opposition to Obama. Romney has his warts, but especially given the economy's continued fragility, conservatives will probably remain focused on the "bad" of Obama rather than inconsistencies in their own political advocacy. There is little real drama in the battle between Romney and the "no-chancers:" we seem to have much more an electoral Kabuki theater of sorts than a meaningful primary. But I do think fundamentally that eventual settling upon Romney indicates conservatives will argue by way of the situation rather than by way of principle: they'll attempt to weigh down Obama with his four years rather than producing a charismatic and complex plan of action for the next four years.